branding cccf/ talking points...

Click
here for a Word version of the
following information:
What are we trying to
say:
By setting up or contributing to a
permanent endowment fund with the Chester County Community Foundation, you
can insure that your ideals will live on and that you will benefit future
generations.
Who are we talking to:
We seek individuals with varied income
levels who can contribute between $10,000 and $5 million to create a donor
advised fund. These civic-minded, community-minded, generous, influential
people value the community around them, and they want to insure that the
region continues to evolve into a strong, vibrant place for all to live and
work and enjoy.
How are we different:
Unlike commercial donor advised funds
and the typical attorney or financial planner, no one knows regional
community issues and charities like we do. We offer unparalleled expertise
and in-depth knowledge of community issues, nonprofit programs and funding
mechanisms.
What is the core benefit
of the message:
You can make a significant difference
in the lives of individuals for years to come by creating a charitable fund
in your name or contributing to an already established fund.
How do we say it,
simply:
Chester County Community Foundation-
Let your legacy make a difference.
What is the net takeaway
of the statement:
Combines the dual benefits of: 1)
leaving a legacy with 2) “doing good” for humanity.
Donors realize that their
legacy can live on through the establishment of a self-directed fund or
through contribution to one of many Community Foundation permanent funds.
Extendibility of
concept:
The concept can be used to show how
setting up or contributing to a permanent endowment makes a difference in
helping children, the arts, the environment, schools and the community.
The call to action:
If you want to benefit the community by
setting up or contributing to an endowment fund, your first step is to talk
with people at the Community Foundation. Call us or visit our website and
see how your legacy can make a difference forever.
Talking points courtesy of The
Merz Group. |